In the United States, according to the Bureau of Labor Statistics (BLS) the food accounts are at third number after housing and transportation, for approx.13% of a typical household’s spending. On the other hand, according to the Plunkett Research, the industry of Food and Beverages is estimated to be approximately $450 million.
So, if you are new in the Food and Beverage business then you have to increase your branding or lift up your marketing game just to enjoy the biggest slice of the pie.
Well as exciting as Food is, the industry of Food and Beverage only depends on our five natural senses heavily. In fact, as we know that dinning has always been considered as a matter that helps to create a lasting impressive impression of taste and flavors rather than any other recreational activities. Marketing of any food like from American soul food to French Cuisine, is always done most of the time by making them look visually appealing and enticing. Global franchises or merchandises have one thing in common and that is, they are very appealing to see, and can make anyone to crave for them, such as; “Chili’s” and “Taco Bell”.
If you want to be quite able to maintain your Food and Beverage business, then your first concern is to make good and finger licking food. If you are a chef, or an owner of any restaurant and bakery, then your need is to know that what your customers want to have or in other words, you have to make food like they want to have them. So, create the need for your product offerings.
Brand Positioning strategy for your Restaurant
First thing you have to keep in your mind is that what is the main element that your outlet or restaurant is offering exactly. Are you running a bakery, restaurant or a bistro? Are people identity you because of what you are offering or do you identify yourself with them in your area? There are two things to be established if you are running a Mexican restaurant in the area where people like to have American steaks and burgers, that offers finger licking fish tacos.
First, you have to make the customers aware that tacos are tasty and you are the only one in the area who offers amazing cooked fish tacos. You also have to keep this in mind that you want to make your food outlet comfortable for family members, or you want to offer all kind of beverages that can suit according to the taste of anyone, whether you own family restaurant or not. In fact, you can add Beer in the menu of beverages as Chili’s offers Beer as well.
On the other hand, if you own a Coffee shop and you want your place look aesthetic and you have to make sure that for what kind of people you are making this place and what you have to offer in menu. If you want your coffee shop relates to the executives, who like to pick up the cups filled with coffee rushing outside. Or the ones who want to enjoy the coffee while reading novels and the writers who are struggling to sit with their laptops trying to write something magical. So, you have to be sure about your target audience while starting your business.
Express your views with your USP
Maybe your investor is your friend who wants to help you that’s why he is investing or the other hand, your partner is investing because your idea is really flawless and it has potential in it. Well, the main thing that most of the investors see is the unique selling point, that can make anyone to invest. You USP can be anything, from making the best cheesecakes in town just like in Friends series, or utilizing only vegan ingredients for vegetarians in the menu. Well, this has to be printed on the packaging, well just like Baskin & Robbins made their name in the business because they made effort to come up with unique and exotic flavors every month.
With the help of SEO strategy that usually start with writing a blog on online channels. Well, the best way to start marketing of your brand is by having your own blog posted on your website. You can combine this strategy with other social media channels by posting blogs on, Instagram,, YouTube,, etc. so with this, each post can be multiplied and can help you to create an impressive impact on the readers and the potential buyers.
Blogging is considered as the perfect communication channel where you can gain massive customers and consumers for your brand. You can also start doing partnership with some known bloggers and can ask them to review your product and can ask them to write about your business reliability. With this, you can reach out to maximum customers and can make them enjoy your dominant online presence.
Do marketing by sending emails
Give a start to your business by creating an email marketing forum and you can even create a monthly or annual schedule for your customers so that you can make your posts relevant and bewildered through a period of time. s are easy to send and are very quick as well as you just have to make a list of your potential customers and current buyers. Keep sending them mails about your newly launched products and their different deals, offers, and discount coupons to keep your customers engaged to your brand.